Cookie Policy
Last updated: August 2026.
Essential storage
We store a random session identifier and the answers you have given in your browser so that you can move backwards and forwards through the assessment without losing your place. This is required for the service to work and is not used for advertising.
Measurement and advertising
If you accept, we use Google tags to measure which advertising campaigns lead to genuine enquiries. These set cookies and may store advertising identifiers. Until you accept, advertising and analytics storage stay switched off.
What we set
| Name | Type | Purpose | Duration |
|---|---|---|---|
| Session identifier | Essential (local storage) | Links your answers to your assessment so you can move back and forth without losing your place. | Until you clear site data |
| Saved answers | Essential (local storage) | Keeps the answers you have given so the assessment can be resumed. | Until you clear site data |
| Consent choice | Essential (local storage) | Records whether you accepted or declined measurement cookies. | Until you clear site data |
| Attribution data | Essential (local storage) | Stores the campaign or referral you arrived from so enquiries can be attributed correctly. | Until you clear site data |
| Google Analytics (_ga, _ga_*) | Analytics (only after you accept) | Measures how visitors move through the assessment, without personal details. | Up to 24 months |
| Google Ads (_gcl_*) | Advertising (only after you accept) | Attributes genuine enquiries to the advertising campaign that produced them. | Up to 90 days |
Your choice
You can decline measurement cookies and still complete the assessment in full. To change your choice, clear this site's data in your browser and reload the page. You can also block or delete cookies in your browser settings at any time.
Questions about cookies? Email support@moneypotentialcheck.com.
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